We were so lucky this week to have Amie Rogers visit with us. Amie is from London and works in marketing their while somehow finding time to maintain an awesome site, Instagram and YouTube channel! Her ability to balance all her commitments is extremely admirable! Make sure to check out all her work she provides plenty of inspiration and amazing style tips.
When did you launch Chase Amie and what made you decide to get into fashion blogging?
I first set up my blog in February 2015 but didn’t properly launch until the summer when I also started my YouTube channel. The original focus of both my channel and blog was bag reviews but as it’s grown and evolved, fashion seemed like a natural progression as it’s something I personally love and also made sense for my audience.
Have you always had a passion for style and fashion?
Absolutely – when I was younger, I dreamt of being a fashion designer. I quickly realized that I had zero talent for designing clothes but fashion is something I’ve loved for as long as I can remember. I love the transformative power of a good outfit – whether it’s a killer dress for work or the perfect skinny jeans for downtime! I have a corporate job so my blog is a wonderful creative outlet for me and allows me to have fun with fashion again!
Where do you find inspiration for your posts?
Other women for sure – whether that’s on the street or on Instagram. There are so many stylish women out there so there is never any shortage of inspiration!
How do you stay up to date with the latest fashion and beauty trends?
I used to be an avid reader of fashion magazines but I think Instagram and blogs can be a much more instant and accessible way to see what the latest trends are now. I’m a firm believer in picking and choosing trends so that they work for you, not the other way around! Seeing real women style the latest trend item is so much more useful to me than seeing a supermodel do so.
What is your favorite outfit that you’ve worn recently, and why?
I wore a Ted Baker off the shoulder dress that I bought from the Nordstrom sale for my boyfriend’s birthday recently and I loved it! Not only did I feel great in it, we had the best evening – so I now have great memories attached to it as well.
What’s your favorite fashion era from the 20th century?
I love the 50s. Perhaps not the most progressive time for women but I love dressing up and the only whole full skirt and cinched-in waist look is so timeless to me.
What is the one thing people would be surprised to hear about you?
I used to be a big knitter and I was actually president of my university’s knitting society! I’ve been meaning to get back into knitting as it’s a great stress reliever so this is probably the reminder I need to pick it up again.
What camera do you use, and what do you use to edit your photos?
I use a Canon 700D and I use Lightroom to edit my photos.
How many looks do you shoot in a single day?
At the moment, I just shoot outfit photos whenever I can on the weekends which admittedly makes for some pretty inconsistent posting! I do the best I can when balancing this all with a full-time job but my main audience is on YouTube, so for me, filming videos so that I have two a week to post is my priority. Fashion blogging will be more of a priority for me in 2017 though so I’m gradually going to be making the switch to taking photos of my outfits during the working week rather than just my weekend outfits.
If you could offer some words of encouragement to a newbie or frustrated fashion blogger, what would they be?
Firstly, don’t compare yourself to others. It isn’t helpful and there are much better uses of your time! Secondly, constantly assess what you’re doing – look at what’s working, what’s not working, what could be doing better. Push yourself to try new things – I read a great quote recently that said ‘Better an oops, than a what if’ and I think that’s such a great life motto.