Influenster Releases Their 2016 Beauty Brand Heat Map

If you are like a lot of us, you are running down last minute beauty gifts for the female fashionistas in your life. Well, look no further for guidance. The Perspectyve team has your back on this one, no matter what state you live in! Unless you don’t live in America, then you’re pretty much on your own.
The brilliant people at Influenster have compiled a ton of social data and created a state by state beauty heat map. If you are not familiar with Influenster they are, “a product discovery and reviews platform that uses social media analytics to measure its users’ influence on social media”. They surveyed their 2 million+ socially active “trendsters” who have produced 11+ product reviews and created a state by state map detailing which beauty brands are the hottest in each state.
As far as which brand is the hottest overall this season, Anastasia Beverly Hills took home the prize with wins in 10 states including California and New York (Arizona, Connecticut, Florida, Maine, New Jersey, North Carolina, Texas, and Washington as well). Urban Decay and MAC unsurprisingly came in second and third respectively. The surprise winner was Kat Von D in Maryland. Didn’t know she was such a big deal there!
We hope this gives you a few ideas this holiday season! Ho Ho Ho!

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