For today’s Q&A we had an opportunity to return to NYC and talk with California native Aly Geppert of accordingtoaly.com. Her blog is a wonderful collection of fashion and travel where you can always find some of the latest styles and hear some great musings on her life in New York. As always, make sure to check out her Instagram page for the best images (@alygepz). We’ve added her blog to our ‘must-reads’ and you should do the same!
Your photos have such a cool look and feel to them. What camera do you use, and what do you use to edit your photos?
Ah, I’m so glad you asked this because it has been SUCH a point of focus for me lately! When I first started blogging, I used a basic Canon Rebel EOS, and had no clue what I was doing (or rather, what my boyfriend should be doing, since he was the one behind the lens!). So, I actually use a professional photographer, Lauren Listor, who is AMAZING and works with a lot of fashion bloggers in the NYC area. We do shoots as needed and those photos are used on both my IG and my blog. Recently, I have been actually supplementing my IG with photos taken on my iphone7, believe it or not! The portrait mode is amazing.
In terms of editing…this is where I mentioned this being a point of focus for me lately… everyone tells you in the Influencer community that having a general “theme” or “aesthetic” for your feed on IG is crucial, so it’s taken me a bit to really sink into what my natural theme is and what look I want to portray. I like my photos to be a bit darker, with warmer tones and not a ton of bright colors. I use VSCO and occasionally Lightroom.
How many looks do you shoot in a single day?
It varies, but usually about 3. I work full time during the week plus some modeling on the side, so time is sooo crucial. We can usually bang out 3 solid looks in as little as an hour.
How would you describe your personal style?
Oh boy, the unavoidable question! 😉 No but really, I love this question because “personal style” is exactly how I like to think of my looks – unique, and well, personal. I am originally from California, so I spent most of my teenage years and young adult life in super short denim high waisted shorts, boho tops, and a TON of accessories. Since I’ve moved to New York, I’ve really begun incorporating the Manhattan city-edge and the incredibly unique fashion out here into my wardrobe. So, I guess you could say that my style is a bit of everything – beachy boho California vibes with a bit (sometimes a lot) of edge.
Who is your favorite brand/designer? Do you own any of their designs?
Honestly, I probably couldn’t name just one designer that’s my favorite. Like any fashionista, I love me some high end designer pieces, but they’re not really the staples of my wardrobe. I’m a HUGE online shopper (what blogger isn’t??) and Nasty Gal has been my go-to online retailer for years now. That and Asos.
What daily tools and platforms do you use in your blogging routine, for research, promotion, sharing and other?
Instragram is definitely my biggest platform for promotion and sharing, by far. I use my Facebook Page for “According to Aly” here and there, but probably not as much as I should. “Reward Style” is my go-to in terms of affiliate marketing platforms. I link nearly all my styles and looks there.
In terms of research, I really mostly just spend a ton of time checking out other bloggers and influencers and what they’re doing – some things I’ll like and try to incorporate, and some not so much. But the blogging community is so awesome in that everyone is super open to talking about what works for them, what doesn’t, etc. I love that.
If you could give one piece of style advice, what would it be?
Hmm..that’s a tough one! My knee-jerk reaction is to say “Be true to your own personal style and rock what YOU want, not just what’s ‘trendy’” and I do believe that…but, being a young female working professional, I’ve also learned that it’s important to know your “audience” so to speak. So, while I think it’s super crucial that to be a true influencer you need to not just follow trends, but set them, I also think it’s important that, as females, we know how to dress appropriately for different settings. So like, I’ll keep my high waisted denim short shorts in the closet for a company party 😉
What is your favorite outfit that you’ve worn, and why?
Oh gosh! I once got to wear this GORGEOUS floor length Vera Wang gown for a modeling shoot, which is totally not my day to day style, like, AT ALL. But it was super fun to feel that chic and feminine for a day, especially because my style is usually more casual and controversial. Does that count? Haha
Which style magazines (if any) do you read?
Vogue. I know there’s recently been some friction between the blogging community and high-fashion, but I will always be a Vogue girl.
Where do you hope fashion blogging will take you in the future?
I’m still figuring that one out. I started blogging because I love clothes and I love to write, but honestly was more influenced by the Alexis Ren’s and the Helen Owen’s of the social media world than I was by your typical “blogger.” I love modeling. I would love to be able to model and blog full time one day.