I couldn’t be more excited to share with you the consummate online boutique discovery. I connected with the boutique founder Ansley, her personality is as infectious as the chic finds you’ll have trouble deciding between when you visit the site. Check out the details of our interview below!
What’s in a name?
Apricity is an old English term meaning the warmth of the sun on a cold winter’s day. Everyone has experienced that feel good moment when it’s cold and the sun comes out and warms you right up. This is how we want our customers to feel when they shop with Apricity Boutique! My goal is to help women dress and feel their best! The right outfit and look can give me the confidence I need to take on the world, and I want other women to feel that way! My hastag is #keepshining and our logo resembles the sun!
Apricity Boutique first opened in Atlanta, Georgia and we are exclusively online! I opened this boutique with the help of my amazing parents because it has always been a dream of mine! When I would go into interview and was asked “where do you see yourself in 5 to 10 years?” My answer was always owning my own business! I have always had an interest in fashion and ultimately led me to getting my degree in Fashion Merchandising at the University of Alabama. After working for Michael Kors and BCBGMAXAZRIA, I was blessed with the opportunity to start my own boutique and Apricity Boutique was created shortly after!
How many years have you been in retail business?
Apricity Boutique just turned two this past march, but I have been in retail in for nine years!
What made you want to open a fashion boutique?
My love for clothes! History was always my favorite subject and in college in my favorite course was history of costumes. We studied the evolution and cycles of fashion trends throughout history. The fashion industry is cyclical, and I love seeing how trends come back around, but with a new twist. I love helping women find the perfect outfit for an occasion and making them feel their best!
How has the industry changed since opening in your opinion?
Oh how this is industry is continuously changing! When I first started out in retail, the big box store and malls were growing and thriving. I started to see online sales trending up while working at BCBG and that’s when I decided to open an ecommerce boutique. Since opening, sites like Amazon have continue to change the industry and make the online shopping experience as seamless and easy as possible. Between Amazon and social media, customers now more than ever can get anything they want with just a few simple clicks. With so many brick and mortar stores closing, the need for an online presence is so important! Social media is also changing the game with the ability for your customers/followers to shop right on the platform and to be able to connect with them!
How many total stores do you own?
I only own the online boutique! We currently do not have a brick and mortar store.
What are your clients like? Their must-have items?
My clients are ages 20 to 36 and range from the college girl to the recent graduate to the #girlboss who is making her mark in her industry! My clients are looking for newest trends that won’t break the bank and pieces that can be worn for work or play! They are women who love a good music festival, girls night out or in, traveling around the world and SEC Football! My clients want to enjoy life and look cute while doing it! There must have items are swing dresses, rompers, bralettes and anything off the shoulder!
What makes you unique?
I am always on the hunt for new designers and brands for my customers and I genuinely care about their satisfaction! I do all of the buying, fulfillment, social media and more, so when my customers purchase they are supporting my dream!
Where can we find you online?
Have you checked out Ansley’s store? Share your comments below!