When was the last time you looked at a water bottle and thought, “That’s going to make a great pair of leggings some day.” The founders and creative team behind the Girlfriend Collective saw this potential—not merely for re-purposing those pesky empty water bottles that clutter the floor of your backseat, but for relieving the frustrations women everywhere experience when searching for that perfect pair of leggings.
Up until recently, women who sought reliable, flattering and thoughtfully constructed leggings were met with underwhelming options from the industry. Ellie and her husband, Quang Dinh, dedicated their collective, formidable experience to address this lacking in essential legwear.
Ellie, who possessed personal experience in knowing precisely where leggings currently on the market were falling short, paterned with Quang’s experience previously directing Sling & Stone’s fair trade, organic denim line with keen attention to sustainability and social responsibility, and thus the concept for creating superior leggings was born. Adding to this already impressive team, the duo was accompanied by industry veterans and designers from labels such as, Acne Studios, Elizabeth and James, and Lululemon.
The leggings themselves are constructed entirely from recycled water bottles with an eco-friendly dye process and are produced at their SA8000-certified factory in Vietnam, (this is the certification standard that encourages organizations to develop, maintain, and apply socially acceptable practices in the workplace.) But these superior leggings aren’t just ethical; they also manage to strike a seemingly impossible balance between resilient comfort and impeccable fit. How? Through nine months of research that discovered an all-figure-flattering 12”-high-waist and breathable, quick-drying material that manages to actually retain its shape, wear after wear.
Though this remarkable pair of leggings is the only product currently offered by the Girlfriend Collective—the idea being that the foundation product should be perfect before expanding the line to include variations in styles and colors—this singular product was met with a very warm welcome, somewhere in the neighborhood of ten thousand orders in the first day, proving the world of athleisure was practically begging for this revolutionary game-changer. And we can’t wait to see what comes next.