Jo-Lynne Shane was awesome enough to answer a few of our questions today. Jo-Lynne lives in the Philly suburbs and has been blogging for over 10 years! Her site and Instagram are full of her fashion, lifestyle and travel pieces. She’s been a great read for over a decade and we don’t see anything changing! Check her out!
When did you launch My Life & Style and what made you decide to get into fashion blogging?
I started my blog back in 2006 under the name Musings of a Housewife. It was a memoir blog for a time and then it evolved into more of a personal lifestyle magazine. Over time, I decided keeping up with multiple topics was too much, so I decided to narrow my focus to fashion with occasional beauty and travel content, but it is mostly fashion-focused these days. That seemed to be the topic that resonated most with my audience, and there aren’t a lot of women doing wearable fashion for 40-something suburban moms, so it seemed like the way to go.
When did your interest in fashion and beauty begin?
I’ve always loved makeup and shopping, but I didn’t really hone my personal style until I started blogging about fashion. I learned from other fashion blogs (and from a lot of trial and error) and I enjoy sharing what I’m learning with my audience.
What is the one essential item in your wardrobe you couldn’t live without?
My AG jeans, for sure. I live in them.
How many looks do you shoot in a single day?
I try to shoot three at a time. After I go to the effort of getting all gussied up, I want to make the most of it! That said, sometimes I just shoot one in between the other activities I’ve got going on. I have three kids, and my primary photographer is my husband, who has a demanding full-time job, so we have to fit it in when we can.
What camera do you use, and what do you use to edit your photos?
We use the Nikon D750 as well as a Fuji but we prefer the Nikon. We use Lightroom to edit the photos.
How long did it take you to grow your following?
I’ve been blogging for 11 years, so I guess it took me 11 years. My readership continues to evolve, but I’ve been at about this level of traffic for the past several years.
What are your 5 essential travel items?
My laptop, for sure, and I can’t go anywhere without my iPhone. I love my Rebecca Minkoff Regan Tote with the padded laptop pocket, and I’ve recently added a Louis Vuitton Neverfull to my handbag collection. It’s the perfect thing for carrying everything else that won’t fit in my laptop bag. I also have a travel jewelry case that I’ve had for probably 10 years that is still the perfect thing for keeping all my accessories organized.
What’s a place you’d like to visit?
Europe! Anywhere in Europe. I can’t believe I’ve never been across the Pond.
What are your goals for My Life & Style in 2017?
To continue creating engaging content that fills a need in women’s lives. It’s tempting to just share my own personal style and call it a day, but I’m striving to be a resource for women who are too busy or too overwhelmed to shop for themselves, to help them feel good about themselves, and make it easy to do so.