Marc Jacobs Picks Frances Bean Cobain as Face of SS17 Campaign

Frances Bean Cobain has a new gig as the face of Marc Jacobs’ Spring/Summer 2017 campaign. Why? Because if you want the perfect mix of edge and style, the product of Kurt Cobain and Courtney Love is the only option.

After working with Courtney Love for his Autumn/Winter 2016 campaign, the designer has decided to keep it in the family to show off his new collection. Jacobs, who is known for always being different and pushing the envelope with his fashion designs, admits he has wanted to work with Frances since she was a little girl.

LONDON, ENGLAND – MARCH 21: Frances Bean Cobain attends a special In Conversation event with Courtney Love as part of the Liberatum ‘Women in Creativity’ series presented by St Martins Lane on March 21, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)

Jacobs announced the collaboration via Instagram, along with a small series of photos from the shoot, citing, “I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui in 1994 at Bar Six in NYC. I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected.” He continues by saying, “Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries.”

With Cobain as his muse, Jacobs has also enlisted photographer David Sims for the campaign’s shoot.

The new collection gives us a look at the designer’s interpretation of Victorian Goth with major amounts of lace, baby doll dresses, and the occasional ruffled blouse. The femininity is met with Cobain’s own inherited love for grunge and Rock ‘n Roll.  The finished product is possibly the greatest collaboration we’ve seen in the fashion world in quite some time.

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