The brand whose philosophy is “Be Who You Are” is losing who they are today. The eponymous founder of Bobbi Brown Cosmetics is officially leaving the company after 25 years. The announcement was made via a website press release by the owner of Bobbi Brown Cosmetics, the Estée Lauder Companies Inc.
Estée Lauder purchased the cosmetics brand back in 1995 and managed to retain Brown as the CCO for over two decades. Brown was not available for an interview at press time but did release this statement, “The brand’s 25-year anniversary was a wonderful milestone that made me realize it was time to start a new chapter and move on to new ventures,” said Brown. “I am thankful for the extraordinary people that I’ve had the privilege to work with over the years and proud of the creative endeavors and innovative products we’ve created together. I am also incredibly grateful to The Estée Lauder Companies and the Lauder family for the many opportunities they gave me. I’m excited to see what the future holds.”
The future remains unclear for Brown as she does have a limiting non-compete in her contract with Estée Lauder. She has dabbled in blogging and publication in the past so there’s a chance she would pivot to that realm as it would seem difficult for her to stay in consumer cosmetics.
Estée Lauder management was not available for interview at press time either but did release the following statement praising Brown and her contributions, “Bobbi Brown Cosmetics is an incredible testament to Bobbi Brown the woman,” said William P. Lauder, Executive Chairman, The Estée Lauder Companies. “More than two decades ago, we met an extremely creative makeup artist with a revolutionary idea that changed the way women feel about beauty. That idea grew into a highly successful, global beauty brand. Bobbi will always be part of our Estée Lauder Companies family and we wish her the very best in the future.”
“The Company is so proud of our incredible collaboration with Bobbi, since we acquired the brand in 1995. We extend our warmest wishes to her as she enters a new and exciting phase of her career,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. “Our Company was founded by an entrepreneurial woman, Mrs. Estée Lauder, and it is in our roots to be a welcome home for entrepreneurs. The success of Bobbi Brown Cosmetics demonstrates that commitment. Today the brand is sold in over 70 countries and is a top makeup artist brand founded by a woman. It’s a global prestige cosmetics powerhouse, with a highly promising future, poised for its next chapter of growth.”
Brown was the godmother of makeup artistry and has redefined the category over the past 25 years. Her groundbreaking natural look that she introduced to the market in the nineties is as relevant today as it was back then. Wherever she goes from here the cosmetic and beauty community will forever be grateful for the contributions she has made.