We stay in Texas for today’s awesome chat! Allison Ramirez runs the blog over at thestylishsoul.com. Her fashion and lifestyle site is a great read. We get to see her favorite seasonal trends and the best places to get them. For the abbreviated version don’t hesitate to check her Instagram page (@thestylishsoul) – we do every day!
When did you launch The Stylish Soul and what made you decide to become a fashion blogger/influencer?
I launched TSS in the summer of 2013. I had dabbled in the blogging world a bit before that point with my first blog, but didn’t commit until later on. I made the decision to give it another go and take it seriously because blogging gave me that creative release that I needed. Living in Southern Texas, it’s so easy to feel creatively stifled and wary of being ‘different.’ For me, my blog has always been my true form of self-expression and the source of my confidence. It’s been that way for me for the last 3 years.
What has changed the most about fashion blogging culture/the blogging industry since you started?
More than anything, blogging is now a career, and I think there’s a lot more pressure to have a giant following and work with big brands. While turning your blog into a business is an AMAZING opportunity, for me, blogging is and will always be about creativity and staying genuine. Mainly, being unapologetically myself despite how much a brand would pay me to do otherwise.
How would you describe your personal style?
This is always such a hard question for me! Honestly, it evolves and changes all the time. If I were to try and classify it, I’d say it’s a mixture of modern minimalism with vintage influences. But seriously, I change my mind like crazy, so I’m pretty much all over the style spectrum.
How do you stay current with what’s new or in style at the moment?
For me, it’s not about what’s in the magazines/on celebrities—it’s about what I see on the street. One of my absolute favorite street-style blogs, Chronicles of Her, highlights exactly what I’m talking about. I get inspired about what to wear by seeing fashion in the streets in its most pure and raw form.
What are the trends that you are currently coveting? Do you think you’ll love them next year?
Right now I’m very much into underwear for the streets (AKA slip dresses, silk, etc) and kitten-heeled boots. I honestly doubt I’ll still be into wearing slip dresses next year, but the boots are definitely here to stay. I’m a huge boot hoarder.
What outfit have you worn recently that most represents your fashion style?
I’m in the midst of shooting a holiday campaign for a brand, and I’d say the look I put together is me in a nutshell. It features a silky dress, pastel floral high-heeled boots, and a crown of course. Part unpredictable, part whimsical, part minimal—that’s me.
Who is your fashion icon?
I have way too many to count. But I’m beyond obsessed with Carmen Hamilton and Karla Deras. I also will always have a soft spot for Suki Waterhouse and Audrey Hepburn.
Who/what is your greatest source of inspiration?
Going back to what I said earlier, it will always be the street! Whether it’s fashion week season or simply the end of summer, I always find inspiration in off-duty looks.
How do you balance being the Editor of Rio Magazine while maintaining The Stylish Soul?
It’s actually a lot easier than it sounds. I’m lucky to work in a creative industry where my schedule is really flexible, so I manage by being a planner and shooting looks for my blog on the weekends. I’m getting married in 9 months and I’m about to move to a different city, so we’ll see how well I handle that.
What are your goals for The Stylish Soul in 2017?
In 2017, I want to keep growing and taking risks. I’d like to reach more people and continue to celebrate the fact that fashion isn’t about being glamorous 24 hours a day—it’s a lot more real than that, so that’s what I’d like to communicate to my readers. Essentially, it’s okay to not look 100 all the time—not wearing makeup is totally okay because our clothes can transform how we feel about ourselves in seconds.