Today’s Q&A comes to us from Australia where we had the opportunity to talk to Melina Morry. Melina studied design in Canada and then moved to Australia where she started her blog (theladylikeleopard.com) which is always a great read about fashion, travel and beauty. She’s also a great follow on Instagram (@ladylikeleopard) where you can see her great fashion images.
When did you begin your fashion blog and what made you decide to start one?
I started my blog The Lady-like Leopard 3 years ago when I had the chance to go backstage at Sydney Fashion Week in Australia. I was studying journalism at the time and thought it would be a great way to document my experiences in fashion while overseas – and what better event to kick it off than with Sydney’s biggest fashion event?
What inspires your style?
Mostly my mood but a lot of the time I’ll just see a piece that I have to have and I’ll be wearing it over and over in every different way I can think of. Then I get bored of that item and move onto the next. My style is always changing but I think it’s consistently minimal with a hint of sport-luxe. Also, I love Kendall Jenner’s style (thanks to her stylist Monica Rose) so I sometimes draw inspiration from her looks too.
Do you prefer designer, vintage or highstreet?
I love them all. I wouldn’t say I completely prefer one over the other, but I do love mixing them all together. I have lots of vintage coats that I love mixing with highstreet sneakers and designer pieces. My daily style is a real mix of high and low – the best of all worlds!
Who is your favorite brand/designer? Do you own any of their designs?
For every day wear, my favourite designers are A.L.C. and DKNY. For grunge-y glam I am obsessed with Saint Laurent. And for those special occasions when you need to feel super sexy, I can’t get enough of Aussie designer Zimmermann. I have two Zimmermann dresses that I’m constantly rotating through my Extra-Special-Events wardrobe.
What is the one essential item in your wardrobe you couldn’t live without?
My high waist black Calvin Klein jeans. They look amazing on! That’s my go-to pair of pants for sure. I usually wear them with a sleeveless halter-top, my vintage fringed leather jacket and black ankle boots.
What are some the latest fashion trends you can NOT stand?
The other day a friend of mine gifted me 8 pairs of shoes from her friend that was clearing out her closet. I opened up one box and actually screamed out loud when I saw what was inside: a pair of lime green wedge sneakers. That has got to be one of the worst fashion decisions EVER.
What has changed most about fashion blogging culture/the blogging industry since you started?
Everyone and their mom thinks that they’re a fashion blogger nowadays and it can be a bit frustrating to people who put the time and dedication into making their blogs credible sources for fashion content. But hey, at the same time, it just makes you want to work harder at making yourself unique and making your blog stand out amongst the crowd.
What daily tools and platforms do you use in your blogging routine, for research, promotion, sharing and other?
I try to be really active on twitter and make sure that I’m always reading the latest from the fashion gurus out there. I use Hootsuite to help schedule posts in advance on social media as well to help ease the craziness of keeping up with everything! Otherwise I’m just an avid social media user and make sure to share things across all my platforms to get the word out about a favourite product or a new blog post, etc.
What is the best advice you have ever received and the best advice you have to give fashion bloggers just starting out?
Find what makes you unique and roll with that. Check out the competition and figure out what they’re not doing that you can. No one wants to read 100 of the same posts over and over so figure out what your niche is going to be and stay consistent to that and to yourself.
Where do you hope fashion blogging will take you in the future?
Definitely back to Sydney Fashion Week where it all began! There’s something so unique about Australian fashion that I can’t get enough of. It would be great to be back at the runway again seeing the best of the best create their minimalist, intriguing and effortless pieces.